data.adamthede.com

A record of what I learned to see from

The Influences Shelf

Thirty-five influences, each drawn as an object standing in one section of the barrister bookcase in my house. Select one to read the rule it is known by, and what of it I take.

Twenty-one influences, each drawn as an object standing in the second case: what the record is kept for. Select one to read the rule it is known by, and what of it I take.

35influences
5sections
526years, 1494 to 2020
21influences
3sections
1,827years, about 170 to 1997

Amber marks light. Nine were made with it.

A The record, drawn
B The archive and its furniture
C Light, time, and the second
D Industrial craft and the workshop
E Scale, and the frame
150016001700180019002000
292 years, nothing on the shelf

Each tick is one influence, placed at its yearFour carry no year: the round robin, watch bill, survey map and the storyboard

F The heart: keeping a diary
G The heart: drawing it out of others
H The heart: the notebook as art
170150016001700180019002000
1,308 years, nothing on this shelf

Each tick is one influence, placed at its year

A

The record, drawn

Nine on this shelf
  1. Playfair1786
  2. Minard1869
  3. Marey1882, 1885
  4. Isotype1925 to 1940
  5. Tufte1983, 2006
  6. Felton2005 to 2014
  7. Wolfram2012
  8. Dear Data2014 to 2015
  9. April Zero2014

Section A 1786

William Playfair

The Commercial and Political Atlas, and the 1821 wheat and wages chart

Invented the time series and the bar chart.

The rule
A quantity is a line over time, and the events of the period sit as a band across the top of the sheet, never written into the line.
Ours
A fifteen-year record drawn above a rail, with the closures beneath it.
Not ours
His engraved ornament.

Section A 1869

Charles Joseph Minard

The march on Moscow

Six variables on one plate. An army’s size drawn as the width of a line that thins as it dies.

The rule
The chart is the argument, and the caption is optional.
Ours
A record whose shape tells the story without a headline.
Where it touches
The line of how long each of my records has run, and every route I draw.

Section A 1882, 1885

Étienne-Jules Marey

The Paris to Lyon graphical timetable, and chronophotography

Made with light

The train schedule drawn as sloping lines on a grid of time and distance, a method Ibry devised in the 1840s and Marey made famous, and the photographic gun that cut a second of movement into frames. The one person on this shelf who was both a photographer and a quantifier.

The rule
Time on one axis, and everything else falls out.
Ours
Twice. A day of trips drawn as his diagram, and “a life, measured in seconds” is literally his instrument.

Section A 1925 to 1940

Otto Neurath and Gerd Arntz

Isotype

Pictogram counting. One mark is one unit, and a row of marks is a quantity a child can read.

The rule
Repetition is the number.
Ours
The infographic instinct, and the honest slot. A blank envelope or a blank spine is a mark that has not been earned yet.
Not ours
The figures’ politics.

Section A 1983, 2006

Edward Tufte

The Visual Display of Quantitative Information

Data ink, small multiples, the ban on chartjunk, and later the sparkline, named in Beautiful Evidence in 2006. The theory under “no decoration for decoration’s sake”, and the reason the look is severe.

The rule
Erase everything that does not encode data.
Ours
The discipline.
Not ours
The lecturer’s tone.

Section A 2005 to 2014

Nicholas Felton

The personal annual reports

Made with light

One person’s year, printed as a report with plates, tabular numerals and a masthead.

The rule
A life can be an annual report.
Ours
The plate and the masthead. My own year-end summary already prints “Annual Report” on its cover.
Not ours
The completeness. His reports imply total measurement. Mine say where the instrument was not running.

Section A 2012

Stephen Wolfram

The Personal Analytics of My Life

A quarter century of one person’s email, keystrokes and calendar, charted.

The rule
The scale of a life is a chart with decades on the axis.
Ours
The proof that a long record is a different object from a dashboard.
Not ours
The flatness of a screenshot dump.

Section A 2014 to 2015

Giorgia Lupi and Stefanie Posavec

Dear Data

Two friends mailed each other a hand-drawn postcard of one week’s personal data, every week for a year. The closest thing on the shelf to the whole idea in one object: the weekly question, the letter, the record, the hand.

The rule
Personal data is a letter, and the hand that drew it is visible.
Ours
Data as correspondence.
Where it touches
The weekly family question, the Sunday letter, and the family newsletter directly.

Section A 2014

Anand Sharma

April Zero, and Gyroscope

One person’s life as a live public dashboard, the first of its kind that looked designed. Gyroscope made it a product.

The rule
Your own data can be beautiful enough to show a stranger.
Ours
The ambition, and the floor a product page has to clear.
Not ours
The aggregate, the testimonials, the future tense.
B

The archive and its furniture

Eight on this shelf
  1. Pacioli1494
  2. Shannon1948, 1950
  3. Hollerith1890
  4. Barrister1899
  5. Chronofile1917 to 1983
  6. Memex1945
  7. Warhol1974 to 1987
  8. Round robinStill written

Section B 1494

Luca Pacioli

The double-entry ledger, Summa de arithmetica

Two columns that must agree.

The rule
A book is only finished when both sides balance.
Ours
What leaves the phone and what stays, posted as debit and credit, and the ruled blank first page.

Section B 1948, 1950

Claude Shannon

A Mathematical Theory of Communication, and Theseus the mouse

Defined information as the resolution of uncertainty and gave it a unit, the bit, so a message became something you could measure the way you measure everything else on this shelf. Then built a mechanical mouse that learned a maze at Bell Labs, and, at home in the 1970s, juggling machines, for fun.

The rule
A record is measurable, and what it costs to keep or send is a number.
Ours
The premise that a life can be captured at a known resolution, that a day written as a story has a cost in tokens, and that the machine under the desk counts its own work in tokens per second. Also the instrument built for pleasure in a laboratory, which is the workshop sentence exactly.
Not ours
The mathematics on the page.

Section B 1890

The card catalog, and the Hollerith tabulator

The census machine

The drawer of cards that indexed a library, and the machine that counted a census on punched cards. Steel and brass and a dial.

The rule
Quantification was once furniture.
Ours
The drawer, the industrial vocabulary of capture and keeping, and a fondness for machines that count.
Where it touches
The giant steel desk directly.

Section B 1899

The Globe-Wernicke barrister bookcase

The sectional bookcase

You buy one section at a time and the case grows as the library does. Glass fronts, oak, brass. I own one, and this page is drawn inside it.

The rule
The shelf is as long as the collection, and it lengthens by one.
Ours
A shelf of years is a barrister bookcase exactly, one section per year.

Section B 1917 to 1983

Buckminster Fuller

The Dymaxion Chronofile

Every fifteen minutes of one life filed in a scrapbook, 270 feet of shelf. The most documented human life on record.

The rule
Keep everything, and the meaning comes later.
Ours
The permission to capture before you know why. The ancestor of capture, enrich, synthesize.
Not ours
The megalomania.

Section B 1945

Vannevar Bush

The memex, in As We May Think

A desk that holds a person’s whole record on microfilm and links it by trails.

The rule
The archive belongs to the person who keeps it, and the links are the value.
Ours
The desk as the archive.
Where it touches
Already in my vocabulary: the memex has been waiting eighty years.

Section B 1974 to 1987

Andy Warhol

The Time Capsules

Six hundred and ten boxes of whatever crossed the desk, sealed by month.

The rule
A month is a box.
Ours
The month, the one span my own tools do not yet keep.
Where it touches
A drawer plate is already part of the house look.

Section B Still written

The family round robin letter, and the weekly letter

Kept by hand, on a cadence

A packet that goes around a circle, everyone writing alone, the whole landing at once. And the letter my father writes every week.

The rule
The record is kept by someone, by hand, on a cadence.
Ours
This is not an influence. It is the material. It goes on the shelf so the shelf knows what it is for.
C

Light, time, and the second

Five on this shelf
  1. Muybridge1878
  2. Edgerton1930s
  3. Evans1935 to 1944
  4. Adams1939 to 1941
  5. Shulman1945 to 1966

Section C 1878

Eadweard Muybridge

The horse in motion

Made with light

Twelve cameras, twelve frames, a second of a horse.

The rule
A second can be cut into pieces and laid in a row.
Ours
Capture, the first rung, drawn as a strip of frames.

Section C 1930s

Harold Edgerton

The strobe, the milk drop, and the bullet through the apple

Made with light

An MIT engineer who made light short enough to freeze a millionth of a second, in a laboratory of steel benches and instruments.

The rule
Light is the instrument that measures time.
Ours
The photographer and the quantifier in one person, in an industrial lab. The workshop at night, with a strobe in it.

Section C 1935 to 1944

Walker Evans and the FSA photographers

The Farm Security Administration record

Made with light

The record of a place and a people as it was, without comment.

The rule
The document is the art.
Ours
The archive as documentary: my mother’s side of the family, in a hundred reels of film.
Not ours
The government’s framing.
0VX

Section C 1939 to 1941

Ansel Adams

The zone system

Made with light

Light and shadow measured on a scale of eleven zones before the shutter is pressed.

The rule
Exposure is a decision, not an accident, and the decision is made in numbers.
Ours
Photography has a technical ancestor, and it is quantified light.

Section C 1945 to 1966

Julius Shulman

The Case Study House photographs

Made with light

Case Study House 22 at night: a glass box over Los Angeles.

The rule
Steel, glass and stone are made of light and shadow.
Ours
The photograph of the material I live in, mid-century, and the reason a plate is lit by one source rather than flat.
D

Industrial craft and the workshop

Nine on this shelf
  1. Menlo Park1876
  2. Mies, Eames1949 to 1958
  3. Rams1955 to 1995
  4. IBM, Vignelli1956 onward
  5. Recorder1958
  6. OP-12011 onward
  7. Cybertruck2019
  8. Nothing2020 onward
  9. Watch billEvery night

Section D 1876

Edison at Menlo Park

Tesla’s laboratories, and Bell Labs

Benches, instruments, brass and steel, and a night shift.

The rule
The workshop is where function lives, and it looks like it.
Ours
The Mac Studio that never turns off is Menlo Park with one machine.
Where it touches
The steel desk belongs here too: the Steelcase Tanker, 1946, a desk built to outlast the building.

Section D 1949 to 1958

Mies van der Rohe, and Charles and Ray Eames

The Farnsworth House, the Seagram Building, the Eames House

Steel, glass, stone and oak, assembled with nothing hidden.

The rule
The structure is the ornament.
Ours
The material palette I already live in. “The details are not the details, they make the design” is my mockup-before-build rule in one sentence.

Section D 1955 to 1995

Dieter Rams at Braun

And the ten principles

Less but better. Honest, unobtrusive, long-lasting.

The rule
A product is an instrument, and it should look like one.
Ours
The instrument panel, the labelled dial, the restraint. Teenage Engineering and Apple both descend from him, so I borrow from the root, not the branch.

Section D 1956 onward

Paul Rand and Eliot Noyes at IBM, and Massimo Vignelli

One system, applied everywhere

A company that treated design as one system across the logo, the products, the buildings and the annual reports. AEG and Peter Behrens did it first, in 1907. Vignelli’s grids, the subway map, and “if you can design one thing, you can design everything.”

The rule
A system, applied everywhere, is the brand.
Ours
The reason I want one look across a website, three apps and a letter.
Not ours
The corporate scale.

Section D 1958

David Warren

The flight data recorder

Made with light

The one instrument on the aircraft built so that somebody could read the record afterwards.

The rule
A record is kept for the reader who comes later.
Ours
An archive kept for the version of me at seventy.

Section D 2011 onward

Teenage Engineering

The OP-1

The instrument as the whole brand: knobs, labels, a case, function you can see.

The rule
It is an instrument.
Ours
The small-caps labels, and the sense that the page is a device you operate.
Not ours
The toy colour.

Section D 2019

Tesla’s factories and the Cybertruck

Unpainted stainless steel

Flat planes, raw material shown as itself, made by robots. Beautiful in its own regard.

The rule
Do not hide the material or the machine that made it.
Ours
A record shown raw, with its gaps, and the machines that made it visible on the page.

Section D 2020 onward

Nothing

The transparent case

Transparency, literally: the case shows the parts.

The rule
One idea a stranger sees in two seconds, applied to everything.
Ours
The test for whether a surface has a rule at all.
Not ours
The aesthetic itself, which is theirs.

Section D Every night

The ship’s watch bill

Who stands each watch

A crew divides the night into watches and posts who stands each one.

The rule
Time is divided, and the division is posted.
Ours
The night shift on one Mac Studio.
E

Scale, and the frame

Four on this shelf
  1. Powers of Ten1977
  2. Think Different1997
  3. Survey mapTo scale
  4. StoryboardBefore the camera

Section E 1977

Charles and Ray Eames

Powers of Ten

Made with light

One frame, then ten times wider, then ten times wider again, from a picnic to the galaxy and back down to a proton.

The rule
Scale is the device.
Ours
adamthede.com already borrows it and says so, and a ladder of scales stopped at one life is the same move.

Section E 1997

Apple

Think Different

Seventeen misfits, no product on screen, one sentence about the company’s point of view.

The rule
The campaign is a stance, not a feature.
Ours
When my campaign line comes, it is a stance.
Not ours
The celebrity roster.

Section E To scale

The survey map

Ordnance Survey, and USGS topographic sheets

A place drawn to scale in fine line on paper: a scale bar, a legend, contour lines.

The rule
To scale, always, with the scale stated.
Ours
Places, the route drawings, the collection map, and the line-on-paper look of every plate.

Section E Before the camera

Alfred Hitchcock and Wes Anderson

Storyboards and animatics

The whole film drawn frame by frame before a camera rolls, so the film exists before it is shot.

The rule
The mockup is the work, and the build executes it.
Ours
My standing gate, mockup before build, stated by two directors.
F

The heart: keeping a diary

Nine on this shelf
  1. Marcus Aureliusabout 170
  2. Montaigne1580
  3. Pepys1660 to 1669
  4. Franklin1726 onward
  5. Boswell1762 to 1791
  6. Thoreau1837 to 1861
  7. Woolf1918 to 1941
  8. Anne Frank1942 to 1944
  9. Didion1966

Section F about 170

Marcus Aurelius

Meditations

Notes to himself, never meant for a reader, and they survived two thousand years because they were.

The rule
Write to yourself, and the reader arrives later.
Ours
The version of me at seventy is the reader.

Section F 1580

Michel de Montaigne

The Essais

“I am myself the matter of my book.” The essay invented as a man trying out his own thoughts.

The rule
The record is a person thinking, not a person reporting.
Ours
The why.
Where it touches
The reflection written into each weekly summary, and every why in the record.

Section F 1660 to 1669

Samuel Pepys

The diary

Nine years, every night, in shorthand, candid to the point of danger, and he stopped when his eyes failed.

The rule
Write it the same night, before it is a story.
Ours
The cadence, and the honesty that comes from writing for nobody.
Where it touches
The story of each day, which should be written while the day is still a day.

Section F 1726 onward

Benjamin Franklin

The virtues chart

Thirteen virtues in a grid, one week per virtue, a dot for every lapse, examined every evening.

The rule
Reflection can be a form small enough to fill in every night.
Ours
The grid as a way in to the heart. Quantification and conscience on one page, and the oldest object on this shelf that a product could ship as a screen.

Section F 1762 to 1791

James Boswell

The London Journal, and the Life of Johnson

Kept a journal to become someone, then spent twenty years writing down what one man said.

The rule
The record of a person is made by someone who decided to keep it.
Ours
The archivist’s decision, and the fact that Boswell wrote for a reader he could picture.
Where it touches
“Be your own historian” directly.

Section F 1837 to 1861

Henry David Thoreau

The journal

Two million words over twenty-four years. The walk every afternoon, the notebook every evening, the weather and the plants and the thought they set off. He counted too: the day the pond thawed, every year.

The rule
Observation and reflection in the same entry.
Ours
The passive record and the human reaction on one page, which is the whole product argument.

Section F 1918 to 1941

Virginia Woolf

A Writer’s Diary

Written fast, after tea, “at a rapid haphazard gallop.”

The rule
Lower the bar and the entry gets written.
Ours
Part of the answer to how a person adds context is to make the form forgiving.

Section F 1942 to 1944

Anne Frank

The diary

Addressed to “Kitty,” an imagined friend, because “paper has more patience than people.”

The rule
A diary needs an addressee, even an invented one.
Ours
The strongest single mechanism on this shelf. An entry written to someone gets written. The weekly family question works because the circle is the addressee.

Section F 1966

Joan Didion

On Keeping a Notebook

“We are well advised to keep on nodding terms with the people we used to be.”

The rule
The notebook is for the future self, not the record of the day.
Ours
The reason the archive is kept at all, said better than I have said it.
G

The heart: drawing it out of others

Seven on this shelf
  1. Proust1880s
  2. Five-year diary1900s onward
  3. Kipling1902
  4. Mass Observation1937 onward
  5. Terkel1974, 2003
  6. Morning Pages1992
  7. Aron1997

Section G 1880s

Marcel Proust

The questionnaire

Thirty-five questions, answered at about thirteen and again at about twenty.

The rule
The same questions, asked years apart, are a record of a person changing.
Ours
A question bank that repeats on a cadence, so the same question asked in 2014 and in 2026 shows both answers.

Section G 1900s onward

The five-year diary

The one-line-a-day book

One line per day, the same date stacked five years deep on one page.

The rule
The smallest possible entry, and the comparison across years is the reward.
Ours
The smallest unit of reflection, and a day shown beside the same date in prior years.

Section G 1902

Rudyard Kipling

The six honest serving men

“I keep six honest serving-men, they taught me all I knew: their names are What and Why and When and How and Where and Who.”

The rule
Six questions get the whole of a thing.
Ours
Who, what, when, where and why are the schema of every record I keep, and this is where they come from. The oldest structure in the house, and it came from the Just So Stories.

Section G 1937 onward

Mass Observation

The day diaries

Hundreds of ordinary British people asked to write down their day on the twelfth of each month through 1937, and a panel of volunteer diarists who kept writing for decades after.

The rule
A prompt on a date turns strangers into diarists.
Ours
The weekly question, the Sunday letter, the cadence as the mechanism.

Section G 1974, 2003

Studs Terkel, and StoryCorps

Working, and the StoryCorps booth

An ordinary person talking about their life to someone who listens, recorded, kept. StoryCorps puts two people who love each other in a booth for forty minutes and archives it at the Library of Congress.

The rule
The interview is how humanness gets captured in a durable form.
Ours
The weekly family question, the conversations I record, and my radio voice.
Not ours
The institution.

Section G 1992

Julia Cameron

Morning Pages

Three pages, longhand, every morning, never reread.

The rule
Volume without judgment.
Ours
The voice notes I record are morning pages already.
Not ours
The mysticism.

Section G 1997

Arthur Aron

The thirty-six questions

A fixed set, in escalating order, that produces closeness between strangers in forty-five minutes.

The rule
The order of the questions is the design.
Ours
A question set is a curriculum, not a list.
H

The heart: the notebook as art

Five on this shelf
  1. Da Vinci, Darwinabout 1478, 1837
  2. Kahlo1944 to 1954
  3. On Kawara1968 to 1979
  4. Goldin1986
  5. Ken Burns1990

Section H about 1478, 1837

Leonardo da Vinci, and Charles Darwin

The notebooks

Observation and thought drawn and written on the same page, Leonardo’s mirror-written and undated, Darwin’s dated and never finished.

The rule
The notebook is the work, not the preparation for it.
Ours
The record as an object worth keeping in itself.

Section H 1944 to 1954

Frida Kahlo

The diary

Painted, written, the pages bleeding into each other.

The rule
An entry can be a drawing.
Ours
The photo and the voice answer are entries, not attachments.

Section H 1968 to 1979

On Kawara

I Got Up, the Date Paintings, I Am Still Alive

A postcard every morning stamped with the time he got up, a painting of the date, a telegram saying he was alive.

The rule
The smallest true statement, made every day, becomes a life.
Ours
A passive record turned into art by a person choosing to make it, the purest case of that on the shelf.

Section H 1986

Nan Goldin

The Ballad of Sexual Dependency

A diary in photographs, shown as a slideshow to the people in it.

The rule
The record is shown to the people who are in it.
Ours
The circle reads together.
Not ours
The subject.

Section H 1990

The letters in Ken Burns’s The Civil War

Sullivan Ballou’s letter to his wife

Sullivan Ballou’s letter to his wife, read aloud over a photograph.

The rule
A letter to one person, read later, is the most human document there is.
Ours
The family letters, the family newsletter, the reason all of this exists.

The whole shelf, both cases

56influences
8sections
1,850years, about 170 to 2020

What the first case says, read end to end

A photographer who quantifies, keeping a record, on industrial furniture, drawn to scale.

Nine of the thirty-five in the first case are photographers or made their name with light: Marey, Muybridge, Edgerton, Adams, Shulman, Evans, the Eameses’ film, Warren’s recorder, read by the light of what came after, and Felton’s reports, lit like plates. Eight are furniture or machines: the memex, the Chronofile shelf, the barrister bookcase, the card catalog, the tabulator, Shannon’s mouse, the Tanker desk, the OP-1. Six are people who kept their own record: Fuller, Warhol, Wolfram, Sharma, Felton, Lupi and Posavec.

What I was reaching for is already on the shelf.

What the heart shelf says

Every object on it answers “how do we get a person to add context” with one of four mechanisms.

The product has shipped only the first. Some objects carry two mechanisms and stand in two rows. A dashed slot is named by the shelf but is not an object on it.

1

A question

Nobody writes to a blank page. Everyone answers a question.

  1. Kipling
  2. Proust
  3. Aron
  4. Mass Observation
  5. The weekly question

2

A small form

The entry gets written when the form is smaller than the resistance.

  1. Franklin’s grid
  2. The five-year diary
  3. Kawara’s postcard
  4. Woolf’s gallop

3

A cadence

The record is kept on a schedule or it is not kept.

  1. Pepys, nightly
  2. Thoreau’s walk
  3. The twelfth of the month
  4. The Sunday letter

4

A reader

An entry addressed to someone gets written, and the reader I have already named is the version of me at seventy.

  1. Kitty
  2. Boswell’s reader
  3. The future self
  4. The circle
  5. Ballou’s wife

That is the brief for how a record gets its context, in one paragraph, from the shelf.